“A CSR department focused on compliance, fair labor and philanthropy doesn’t usually have the skill sets of customer insights and profitable innovation. A marketing or public affairs department can unilaterally decide on a cause-focused direction only at its own peril; customers are increasingly jaded and intolerant of companies who don’t fully walk their talk. Brand managers are often focused on their own products’ brand equity and have little to no influence over corporate alignment with a cause. It’s time to pull it all together, which is admittedly a tall task for most.” But not all check out http://www.footprintsnetwork.org